Effective packaging design appeals to the target market, conveys necessary product information, and triggers the desired emotion in customers. Some basic rules for good package design include spending time defining the look and feel on paper, keeping the design minimalist, listing key product benefits, using minimal pictures and graphics to clearly demonstrate what the product does, establishing a consistent key visual, balancing design elements, and refining the design based on feedback. The goal is to create packaging that communicates the message quickly and supports fast consumer buying decisions.